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Thursday, June 4, 2009

Kangana Meets Midday Winners

Bollywood diva Kangna Ranaut on Thursday set pulses racing as she visited the Killer Jeans office in Mumbai, to meet the winner of MiD DAY’s internationally awarded property, The MiD DAY Bollywood Lunch Contest. Riding high on critical acclaim and commercial success of her two recent films, she is all set to launch her own website The young actress interacted with office folk, had pizza and spent a fun afternoon taking photos, signing autographs and sharing her views on the Indian film industry, fashion and food .

Manajit Ghoshal, CEO MiD DAY Infomedia said, “MiD DAY has always endeavoured to be the newsy, informative break that engages and entertains working professionals in the course of their typical working day. Properties such as Bollywood Lunch Contest not only effectively build the MiD DAY brand, but also add tremendous value to clients and create unforgettable, once-in-a-lifetime moments for audiences.”

Through MiD DAY-Bollywood Lunch Contest, MiD DAY engages its YUMPI (Young Urban Mobile Professional of India) audience right in the middle of their working day, the space and time in which the afternooner is typically consumed, encouraging them to Take a MiD DAY Break! Make Work Fun!

This particular contest was launched on 29th May, and readers were required to simply send an SMS answering the question on the designated date of launch for Kangna’s website to 53650. The contest was promoted via print ads in the MiD DAY and on radio. The winner was declared through a random selection procedure, and in keeping with the afternooner’s position of Making Work Fun, the winner got a lunch date with the Bollywood star at their office. Thanks to the winner, the entire office also lunched with the star.

Neville Bastawalla, Head - Marketing, MiD DAY Infomedia Limited, commented, “Bollywood Lunch Contest is just one example of MiD DAY’s award winning marketing efforts that build an enduring brand, cementing our position with YUMPI audiences to “Take a MiD DAY Break! Make Work Fun!”

Rohit, the winner of this contest added that his colleagues at Killer Jeans Office were also very excited about Kangna’s visit. He said “Kangna is a fashion and youth icon. Her distinctive roles and chic sense of style has set her apart from all others. It’s such an innovative idea by MiD DAY to bring the star to the office. There are many avid Bollywood fans in the office, and it’s surely made me very popular in office today! It’s a great way to boost morale and create some fun at work.”

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